Ridiculously-named religious groups

Why? Why why why? I mean what's the fucking point of naming your religious group something stupif like "Whimsicle Energetic Aristocrat Religion of Earthly Tangible Weather-related Arctic Toad Spores" or "The abundant church of our lady the heavenly goddess of sanctity and light with frilly pink knickers"?

Can't you just shorten it to something like "W.E.A.R.E.T.W.A.T.S"?